With the US Stuck Inside, Where Does That Leave Out-of-Home Advertising? – Tempemail-Tempemail Zone

With shelter in place and stay-at-home orders in place all over the country, people from California to New York aren’t spending much time outside. With those directives in place, few cabs dot the streets, subway ....

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Creating an Advertising World That My 17-Year-Old Self Would Want to See – Tempemail-Tempemail Zone

Despite positive momentum on the gender equality front in recent years, courtesy of the #MeToo movement, the fact that as a society we are still questioning what is acceptable for women to do with their ....

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Test Your Knowledge of Marketing & Advertising Terms – Tempemail-Tempemail Zone

What’s the difference between branded content and native advertising? Is that reality augmented or virtual? Does anyone really understand what blockchain is? If you’ve ever caught yourself debating the distinction between B2C and DTC, you’re ....

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How the Advertising and Marketing World Is Forging Ahead – Tempemail-Tempemail Zone

As everyone knows, this week has been heavy with developments and news surrounding the coronavirus crisis and its wide-ranging impact across nearly every industry. At Tempemail, we’ve been hard at work bringing you the latest ....

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Can Targeted Advertising Be Reinvented, Safer and Universal? – Tempemail-Tempemail Zone

The media industry is in a state of crisis. The infrastructure that girds the digital advertising ecosystem—cookies and mobile ad IDs—is about to be deconstructed, as public demands for better privacy safeguards prompt major power brokers ....

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For the First Time, SK-II Is Advertising Around the Olympics – Tempemail-Tempemail Zone

When it comes to the Olympics, Procter & Gamble has been a major presence for years. The brand is famous for its “Thank You Mom” videos that are omnipresent during both Summer and Winter Games, ....

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How the Coronavirus Is Disrupting the Advertising Industry – Tempemail-Tempemail Zone

The global advertising industry is no stranger to disruption and turmoil. Agencies and media companies have endured everything from natural disasters to overthrown governments, but these scenarios rarely spill beyond national borders. The current outbreak ....

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This Agency Owner Highlights Black Talent in Advertising for Second-Year Series – Tempemail-Tempemail Zone

To many people—and, of course, brands—Black History Month means revisiting the achievements great African-American leaders made in the past. But what about the here and now? And how does the celebration apply to the advertising ....

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Sticker Museum Shows Evolution From Art to Advertising – Tempemail-Tempemail Zone

Adhesive stickers are one of those things that are everywhere without being noticed. That price you’re checking on an item at the supermarket? It’s on a sticker. The coffee shop door that tells you there’s ....

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