How Brands Can Effectively Reach Black Consumers – Tempemail-Tempemail Zone

Brands and advertisers are challenged to connect with African American audiences. Yet many brands fail to engage the African American community, whose shopping purchases are at least $1.3 trillion annually. Reaching this audience is key ....

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3 Ways to Elevate the Brand-Consumer Relationship – Tempemail-Tempemail Zone

Valentine’s Day, with its history of phone orders for flower delivery, can be called the original direct-to-consumer holiday. And the 24-hour festival of affection captures modern retail’s challenges, chief among them the urgency of a ....

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How Brands Can Maintain Visibility During an Election Year – Tempemail-Tempemail Zone

Brands have always struggled to maintain market visibility during election seasons. The media space becomes invaded by political messaging. This has only intensified in 2020’s unique political climate. U.S. voters are more politically charged than ....

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Diversity in Advertising Begins in the Classroom – Tempemail-Tempemail Zone

In my mind’s eye, I see my favorite professor: a bespectacled, golden-skinned and immaculately dressed black woman, who epitomized excellence. While I attended a historically Black college (HBCU) where black professors are plentiful, for many ....

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4 Ways I’m Challenging Advertising’s Ageism Problem – Tempemail-Tempemail Zone

With the noted exceptions of extended hangovers, a few gray hairs and a deep nostalgia for pre-Tattoo You Rolling Stones, I don’t feel old. I’m 48. Only 48. In fact, I find myself at the ....

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Stopping Brands From Monetizing Outrage on Black Experiences – Tempemail-Tempemail Zone

Black creators have been watched, mimicked, repackaged, diluted and presented to American audiences for years and not given due credit. In the wake of America’s newfound wokeness as it crashes into cancel culture sees public ....

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3 Brands That Used 50-Plus Celebs in Their Super Bowl Ads – Tempemail-Tempemail Zone

To make its Super Bowl debut and promote its Groups feature, Facebook selected Chris Rock and Sylvester Stallone to star in a 60-second spot. At ages 54 and 73, respectively, these two iconic celebrities both ....

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Demand Measures to Protect Your Brand Users and Their Consumer Experience – Tempemail-Tempemail Zone

Your favorite social networks, online games, apps and those used by your children are home to an alarming and growing number of in-network demeaning, destructive and even life-threatening behaviors. While some networks are investing in ....

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Brands Highlighting Anniversaries in Super Bowl 54 – Tempemail-Tempemail Zone

The Super Bowl is an advertiser’s ultimate gamble. Expectations of creativity and craft are high, and frankly, it’s the one time of year when people aren’t actively trying to avoid the advertisements. The work is ....

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Brands Using Audio Marketing in Super Bowl 2020 – Tempemail-Tempemail Zone

We’ve witnessed yet another Super Bowl that had everything from iconic sporting moments to a star-studded halftime show to the highly-anticipated clash of creative advertising forces. As is the case with such an event, the ....

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