Now Is the Time to Connect With Consumers on a More Human Level – Tempemail-Tempemail Zone

Amid the massive uncertainty that surrounds most every part of our lives we can be certain of two things at least: We have more questions than answers, and anyone who suggests otherwise is a shill. ....

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4 Tips for Successful Influencer Marketing During Covid-19  – Tempemail-Tempemail Zone

Brands and organizations need to prioritize responsible outreach during these uncertain times, and one of the best ways of doing so is with influencer marketing. Influencer marketing during Covid-19 is not only a fast and ....

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Lessons Learned After Founding an Agency During the Recession – Tempemail-Tempemail Zone

Crises make transitions irrelevant. In regular times, we can test how smoothly to move from the past to the future. But emergencies drag us into the moment. Amid the chaos, the only time that matters ....

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6 Assumptions to Make Marketing Stronger Post-COVID-19 – Tempemail-Tempemail Zone

With the vast majority of businesses on hold, marketers are struggling with what to say, if anything at all. Spending against working media has been brought to a virtual standstill, and there is very little ....

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5 Tips for Onboarding a New Hire During Quarantine – Tempemail-Tempemail Zone

Two weeks ago, right when schools, restaurants, gyms, parks and offices of nonessential businesses closed, I started my new role as an account director for Exponent PR in Minneapolis. That’s for Exponent, not at Exponent. ....

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Retailers Need to Rethink Customer Segmentation – Tempemail-Tempemail Zone

The retail landscape has changed enormously in the last few weeks because of the coronavirus. More than anything, online shopping is becoming more important to consumers because people need to stay home for their health. ....

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Coronavirus Is Splitting an Already Divided Latin America – Tempemail-Tempemail Zone

There was a pandemic before this pandemic. I’m referring to the pandemic of polarization, which had already affected as many geographies as COVID-19. In the last few years, the political polarization pandemic had spread to ....

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Shows Like Tiger King Give Us Just the Escape We Need – Tempemail-Tempemail Zone

A couple of weeks ago, as we were all acclimating to the strange new realities of daily life, something bizarre happened. A Netflix show that may have otherwise been a blip on the cultural radar ....

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It Might Be Time to Return to a Contextual Buying Model – Tempemail-Tempemail Zone

Here’s a radical idea: Instead of audience-based buying, we should return to context. Actually, that was a radical idea up until recently. At the IAB Annual Leadership Meeting, context had an important moment where publishers ....

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This Is Not the Time for Cause Marketing Around COVID-19 – Tempemail-Tempemail Zone

A few people have asked me what makes the coronavirus any different from other cause marketing. Some have suggested that banning COVID-19-related award entries unfairly dismisses campaigns that have a positive influence on consumer behavior ....

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