Fox News Taps Talent to Present COVID-19 Info to Advertisers – Tempemail-Tempemail Zone

Less than a month ago, Fox News Media’s ad sales division scrapped a March 24 upfront event due to early concerns about the emerging COVID-19 crisis. While the company doesn’t have plans to reschedule that ....

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Univision’s Interactive Upfront Is Ready—When Time Is Right – Tempemail-Tempemail Zone

In 2018, Univision became the first upfront presenter to step away from the traditional onstage production in favor of an interactive experiential upfront. As 2020’s upfront conversations and plans continue to shift due the ongoing ....

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AMC Networks Creates Upfront Portal to Help During Pandemic – Tempemail-Tempemail Zone

AMC Networks has revamped its upfront strategy a couple times in the past several weeks, after the COVID-19 pandemic forced the cancellation of its event last month. Now the company is rolling out Upfront Connect, ....

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May Upfronts Week Collapses as Most Virtual Events Delayed – Tempemail-Tempemail Zone

One month ago, the annual May upfronts week was upended as all the major media companies canceled their presentations en masse and switched to virtual events amid the COVID-19 pandemic. The TV advertising tradition is ....

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Fuse Media Leans Into Empowerment and Escape for 2020 – Tempemail-Tempemail Zone

The independent entertainment company Fuse Media has already moved around some of its spring plans in the wake of the ongoing COVID-19 pandemic. Heading into early upfront conversations, the company, which targets Latinx and multicultural ....

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Fox Sports Helps Advertisers Plan for NFL and MLB’s Return Following Pandemic – Tempemail-Tempemail Zone

It’s been three weeks since the en masse cancellation of every major sports league left TV in “uncharted territory,” with networks and advertisers scrambling to navigate the ad sales fallout from the COVID-19 pandemic. While ....

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Linear TV Ad Spend Will Plummet About 41% in March and April – Tempemail-Tempemail Zone

While the impact of the novel coronavirus on the TV industry has already been seismic, ad buyers are now painting a grim picture of the fallout, which they expect will continue well into next year. ....

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Upfront TV Marketplace Timetable in Doubt as COVID-19 Wreaks Havoc – Tempemail-Tempemail Zone

It has been exactly two weeks since May’s annual upfronts week was wiped out in its entirety, as every major media company pulled the plug on their traditional events over several hours. But that may be just ....

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A+E Networks Shifts Upfront Push to COVID-19 Initiatives – Tempemail-Tempemail Zone

Just two and a half weeks ago, A+E Networks was still making preparations for its annual upfront event, which had been set for Wednesday at New York’s Jazz at Lincoln Center. Of course, those plans ....

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With Upfronts Canceled, Here’s the Info TV Ad Buyers Want – Tempemail-Tempemail Zone

AMC Networks, which had originally scheduled its upfront event for Wednesday night, is instead creating a screening room to house its messaging and materials for buyers and planners. “They will have instantaneous access to whatever ....

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