Amazon Big Game Ad Tallies the Most Views via YouTube AdBlitz – Tempemail-Tempemail Zone

YouTube revealed the five most-viewed Super Bowl LIV ads on its YouTube AdBlitz portal for Big Game spots. YouTube ads marketing cultural moments and trends lead Gina Shalavi unveiled the top five by views as of ....

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Agency Highdive Created 2 Popular Super Bowl Ads – Tempemail-Tempemail Zone

What do two of this year’s most successful Super Bowl ads have in common? They were created by the same small independent agency: Chicago’s Highdive. The agency was behind both Jeep’s “Groundhog Day” ad starring ....

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Jeep’s Super Bowl Crowd Pleaser Nearly Didn’t Air – Tempemail-Tempemail Zone

But the last-minute production could easily have never aired as Fox sold out of ad inventory in November and the brand began shooting ten days before the game without a media buy. All the steps had ....

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3 Brands That Used 50-Plus Celebs in Their Super Bowl Ads – Tempemail-Tempemail Zone

To make its Super Bowl debut and promote its Groups feature, Facebook selected Chris Rock and Sylvester Stallone to star in a 60-second spot. At ages 54 and 73, respectively, these two iconic celebrities both ....

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Brands Highlighting Anniversaries in Super Bowl 54 – Tempemail-Tempemail Zone

The Super Bowl is an advertiser’s ultimate gamble. Expectations of creativity and craft are high, and frankly, it’s the one time of year when people aren’t actively trying to avoid the advertisements. The work is ....

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When You Host the Super Bowl, Every Minute is a Commercial – Tempemail-Tempemail Zone

It was the scene where Joe Namath, double scotch in hand, famously guaranteed a victory for the New York Jets’ first and only Super Bowl Championship. It was where Peyton Manning and Drew Brees shed ....

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How an AI Would Rewrite 2020’s Top Super Bowl Ads – Tempemail-Tempemail Zone

Maisie Williams sings the Frozen soundtrack in a traffic jam? A mascot funeral in which Kool-Aid Man’s tears reincarnate Mr. Peanut into a salty Baby Yoda? Some Super Bowl ads were such odd mishmashes of ....

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Brands Using Audio Marketing in Super Bowl 2020 – Tempemail-Tempemail Zone

We’ve witnessed yet another Super Bowl that had everything from iconic sporting moments to a star-studded halftime show to the highly-anticipated clash of creative advertising forces. As is the case with such an event, the ....

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Why Planters Killed Mr. Peanut at the Super Bowl – Tempemail-Tempemail Zone

Mr. Peanut was an undisputed star of this year’s Super Bowl, reemerging after he met his end in Planters’ pregame spot that saw the iconic legume meet his end after the explosion of his famed ....

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Super Bowl 54 Was the Most Inclusive in the Game’s History – Tempemail-Tempemail Zone

Members of the LGBTQ community and their allies made their presence known at this year’s Super Bowl, starring in ads across industries for everything from Sabra hummus to Olay skin-care and Amazon’s Alexa voice assistant. ....

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