State Farm Brilliantly Fooled Us All During The Last Dance – Tempemail-Tempemail Zone

With sporting events canceled across all major leagues, Sunday night’s broadcast of ESPN documentary series The Last Dance drew together a huge audience starved for content. Only a few sponsors were allowed in for the ....

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How WSC Sports Keeps the Action Going Without Live Games – Tempemail-Tempemail Zone

Artificial intelligence startup WSC Sports found a niche for its technology in the form of enabling sports leagues and teams to share video highlights to social platforms minutes after they take place. But what happens ....

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Athletes Show How They’re Spending Quarantine in Cisco Ad – Tempemail-Tempemail Zone

More than a month into a nationwide shutdown, our world is a different place is countless ways. Among them is a spring without live sports—not to mention the postponement of the Tokyo Summer Olympics to ....

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Olympic Athletes Wash Their Hands and Social Distance in PSAs from Visa – Tempemail-Tempemail Zone

As of last week, Visa—a sponsor of the Olympic Games for over 30 years—had 80% of its Olympics-centric creative completed, and with just four months until the opening ceremony in Tokyo was planning to begin ....

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Summer Olympics Officially Postponed Due to Coronavirus – Tempemail-Tempemail Zone

In a move that has seemed inevitable for more than a week, the 2020 Summer Olympics have become the latest sports event—and by far the biggest—to be postponed as a result of the novel coronavirus ....

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With Athletes Sidelined, Marketers Turn to Them for Content – Tempemail-Tempemail Zone

Within days of Utah Jazz center Rudy Gobert testing positive for coronavirus, almost every major sports league in North America has paused or suspended play, which has included the cancellation of the NCAA’s annual March ....

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Over 75 Pro Athletes Unite for Coronavirus Fundraiser – Tempemail-Tempemail Zone

As COVID-19 cases continue to rise in the U.S., businesses across the country are closing down to help enforce social distancing. In the sports world, virtually every competition has been put on hiatus, leaving athletes ....

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How Sports Marketers Turn Spectators Into Participants – Tempemail-Tempemail Zone

How do you get sports fans into the game without actually putting them on the field? That question was already on Julian Duncan’s mind before fears about the coronavirus prompted athletic leagues to suspend games ....

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