Clorox’s Rebrand Aims for Sustainability – Tempemail-Tempemail Zone

Founded 107 years ago as the Electro-Alkaline Co. with an initial investment of $500 in Oakland, Calif., the firm launched with just one product: Clorox liquid bleach. Horse-drawn wagons delivered the returnable five-gallon jugs of ....

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Top Portland-Based DTC Agency Rebrands With Nod to Its Roots – Tempemail-Tempemail Zone

R2C Group, a direct-to-consumer agency founded in Portland 21 years ago, has rebranded itself as Rain. With a nod to the company’s Pacific Northwest roots, the new name is an homage to the region’s climate ....

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