What Brands Should Actually Take Away From the CCPA – Tempemail-Tempemail Zone

The California Consumer Privacy Act (CCPA) was signed by California Governor Jerry Brown on June 28, 2018. That should have been a wake-up call for the advertising industry. The CCPA officially went into effect on ....

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With the US Stuck Inside, Where Does That Leave Out-of-Home Advertising? – Tempemail-Tempemail Zone

With shelter in place and stay-at-home orders in place all over the country, people from California to New York aren’t spending much time outside. With those directives in place, few cabs dot the streets, subway ....

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3 Techniques to Master First-Price Auction Adoption – Tempemail-Tempemail Zone

For years, second-price auctions, with winning bids awarded on a showcase showdown model of a penny over the second highest bid, have been the standard way to buy digital ad inventory.That’s about to change.As Google ....

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Taking Media In-House Is not a Case of One Size Fits All – Tempemail-Tempemail Zone

Sometimes it is better to take back control, while other times it’s better to leave it in the hands of experts.Since the dawn of paid-for search advertising–a means of advertising that requires more data-led savvy ....

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Taking Media In-house Is Not a Case of One Size Fits All – Tempemail-Tempemail Zone

Sometimes it is better to take back control, while other times it’s better to leave it in the hands of experts.Since the dawn of paid-for search advertising–a means of advertising that requires more data-led savvy ....

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How to Recalibrate Programmatic in 2020 With Renewed Purpose – Tempemail-Tempemail Zone

When the concept of programmatic advertising was emerging in 2007, there were high hopes for its transformative power in advertising. Now, after years of development, the industry has major concerns about what the next decade ....

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