Watch All the Presentations From Challenger Brands 2020 – Tempemail-Tempemail Zone

Challenger brands are disruptive, innovative and agile. With the right product or service—and with the right marketing behind it—a challenger brand can upend business as usual. In early March, Tempemail convened some of the world’s ....

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SmileDirectClub CMO Shares How the Company Is Experimenting With Connected TV Ads – Tempemail-Tempemail Zone

SmileDirectClub has been investing more of its advertising spend on connected TV platforms in hopes of reaching cord cutters. Speaking at Tempemail’s Challenger Brands Summit in New York last week, SmileDirectClub’s chief marketing officer John ....

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Charlamagne tha God on the Impact of Having a Personal Brand – Tempemail-Tempemail Zone

Although he’s a media mogul and a New York Times bestselling author, Charlamagne tha God is committed to keeping it real with the public. Charlamagne, best known for being a co-host on the nationally syndicated ....

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Alexis Ohanian on Why He Invested in Telehealth Site Ro – Tempemail-Tempemail Zone

As the co-founder of Reddit (and the husband of tennis superstar Serena Williams), Alexis Ohanian can’t really keep a low profile. But, his investment in direct-to-consumer telehealth company Ro is one that’s gone slightly under ....

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Why Chic Travel Upstart Béis Economizes on its Instagram Shoots – Tempemail-Tempemail Zone

For a celebrity founder who counts 27.4 million followers on Instagram—and whose brand’s ecommerce reportedly depends on a whopping 80% of its traffic from the same platform—it’s logical to assume that Shay Mitchell’s upstart company ....

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Universal Standard Disrupts Retail With Respect & Generosity – Tempemail-Tempemail Zone

It’s one of the last remaining forms of prejudice that is socially acceptable, according to co-founder Alexandra Waldman, who spoke on Thursday during Tempemail’s Challenger Brands Summit in New York. “I, as an adult woman, ....

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Ulta Beauty Is Making Customer Personalization a Priority – Tempemail-Tempemail Zone

Ulta Beauty’s chief marketing officer lives by a mantra that goes, “What got you here won’t get you there.” Shelley Haus, who was promoted to CMO at the retailer in December, shared those words of ....

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Elise Loehnen Knows Goop Sometimes ‘Drives People Crazy’ – Tempemail-Tempemail Zone

Goop chief content officer Elise Loehnen knows that fans and critics alike are watching the company’s every move. Part of it comes with the brand’s founder, Gwyneth Paltrow, the kind of A-list celebrity who inevitably ....

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How Today’s Fashion Brands—From Legacy to Challengers—Are Changing Culture – Tempemail-Tempemail Zone

Changing culture is a mighty task—particularly in the world of fashion. Alexandra Waldman, co-founder and chief creative officer of Universal Standard, Gabby Cohen, head of brand and marketing at Rent the Runway and Alegra O’Hare, ....

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These Challenger Brands Still Broke Through the Super Bowl – Tempemail-Tempemail Zone

San Francisco, Calif.—Hint, the zero-calorie, zero-sweetener beverage brand and IEX, the U.S.-based stock exchange completed an advertising run last week. They both had ads around the Super Bowl, without spending the millions of dollars for ....

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