How Much Do You Know About Social Commerce? – Tempemail-Tempemail Zone

Managing a brand’s social accounts and keeping followers engaged is challenging enough, but converting those fans into customers is another matter entirely. Social platforms, from established players like Facebook and YouTube to newer challengers like ....

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Yes, You Can Still Advertise During Coronavirus – Tempemail-Tempemail Zone

“How do I speak to my audience at a time like this?” That’s the question every creative is asking right now. But even when it seems like there’s no right thing to say, brands still ....

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As Video Production Stalls, Agencies Rely on Tricks of the Trade – Tempemail-Tempemail Zone

As creative agencies and production firms worldwide scrap campaigns derailed by COVID-19, they’re now facing the reality that brands are still expecting work—but they can’t create new video or hold photoshoots. What’s left? Stock footage, ....

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Seth Godin Wants Marketers to Make Promises—and Keep Them – Tempemail-Tempemail Zone

Seth Godin is a bestselling author and entrepreneur. He also runs an online course that helps marketers learn by doing, which has resonated with many industry professionals over the years. Godin joined us on a ....

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Media Ad Sales Teams Must Reimagine How They Do Business – Tempemail-Tempemail Zone

Media is a people business built on relationships. Whether it’s a night out at a concert, a conversation over drinks or the not-so-secret secret jeans parties and Apple picking, the relationship between buyer and seller ....

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The 6 Marketing Trends That Will Drive Innovation in 2020 – Tempemail-Tempemail Zone

Innovation never stops. But a new year—and a new decade—gives us a chance to pause, reflect and get excited about the possibilities. So we asked top marketing innovators from brands including Google, HBO, Hulu, Visa, Sony and Chipotle one question: ....

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Marketers on How to Snag Gen Z’s Attention in 2020 – Tempemail-Tempemail Zone

Click here to read more.As described in a November feature, they’re surprising as the first truly digital generation (they like paying with cash, for one). They’re also suspicious, anxious and wary of the traps Millennials fell ....

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