Oprah, Gwyenth Paltrow and Martha Stewart Have Cruises – Tempemail-Tempemail Zone

When Gwyneth Paltrow announced that her lifestyle brand, Goop, was throwing a “wellness” conference aboard a celebrity cruise ship later this year, she joined a cadre of content doyennes. Within the last several years, the ....

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Clorox’s Rebrand Aims for Sustainability – Tempemail-Tempemail Zone

Founded 107 years ago as the Electro-Alkaline Co. with an initial investment of $500 in Oakland, Calif., the firm launched with just one product: Clorox liquid bleach. Horse-drawn wagons delivered the returnable five-gallon jugs of ....

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Mark Cross, the 175-year-old ‘American Hermès,’ Regains Its Luxury Status – Tempemail-Tempemail Zone

Well into the second half of Rear Window, Paramount’s 1954 classic directed by Alfred Hitchcock, Lisa Fremont (played by Grace Kelly) and photographer L.B. Jefferies (Jimmy Stewart) are mulling through the evidence that their neighbor ....

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How to Protect Your Amazon Listings From Copycats – Tempemail-Tempemail Zone

There are two ways to sell products—your own or someone else’s—on Amazon: directly, under your company’s name, or by selling to Amazon, which sells for you. There’s also a hybrid option in which a brand ....

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4 Ways I’m Challenging Advertising’s Ageism Problem – Tempemail-Tempemail Zone

With the noted exceptions of extended hangovers, a few gray hairs and a deep nostalgia for pre-Tattoo You Rolling Stones, I don’t feel old. I’m 48. Only 48. In fact, I find myself at the ....

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How Ad Tech Is Preparing for Post-Third Party Cookies – Tempemail-Tempemail Zone

Google’s decision to become the latest browser to kill the cookie has industry trade groups scrambling to pick up the pieces. The IAB Tech Lab, the research and development arm of the IAB, wants to ....

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How Retail Is Using Experiential Marketing – Tempemail-Tempemail Zone

The most anticipated attraction opening in Las Vegas this year isn’t a resort or nightclub—it’s a shopping complex. Area15 is an upcoming retail and live entertainment venue anchored by interactive art and technology experiences. The ....

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How Brands Are Battling Knockoffs on Amazon – Tempemail-Tempemail Zone

If you’re a skincare brand, you’ve probably put a lot of thought into how your products smell and feel. So reading reviews on Amazon.com that say one of your creams reminded the consumer of “month-old ....

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