How Brands Can Effectively Reach Black Consumers – Tempemail-Tempemail Zone

Brands and advertisers are challenged to connect with African American audiences. Yet many brands fail to engage the African American community, whose shopping purchases are at least $1.3 trillion annually. Reaching this audience is key ....

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Greta Thunberg Files Paperwork to Trademark Her Name – Tempemail-Tempemail Zone

In a social media post this week, Swedish climate activist Greta Thunberg announced to followers that she’d applied to trademark her name and the words on the sign that she carries during strikes: Skolstrejk for ....

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Sabra’s Super Bowl Spot is Star-Studded and Diverse – Tempemail-Tempemail Zone

Sabra Dipping Co. aired its first Super Bowl commercial during the second quarter of the game with a spot that managed to squeeze in a breathtaking amount of Internet, music, film and television personalities—19 in ....

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Here’s Why Influencers Are Focused on Being Advocates – Tempemail-Tempemail Zone

In 2020, we will see a fundamental shift in how people think about the world. This is due to the growing pressure of issues threatening human existence: climate change, space races, income inequality, food shortages, ....

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Why Shaq Is Still One of Basketball’s Biggest Brand Stars – Tempemail-Tempemail Zone

At the Consumer Electronics Show earlier this month in Las Vegas, one man towered above the crowd. At 7’1” and over 300 pounds, Shaquille O’Neal—better known as just Shaq—dominated the NBA for nearly two decades. ....

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Can Harry and Meghan Build the World’s Most Valuable Brand? – Tempemail-Tempemail Zone

When Meghan Markle—now known as the Duchess of Sussex—stepped out for a day of engagements in Cardiff, Wales during her engagement to Prince Harry in January 2018, she wore a pair of black skinny jeans ....

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Gwyneth Paltrow Knows Everyone’s Talking About that Goop Netflix Poster – Tempemail-Tempemail Zone

Depending on the moment (or the reader), Gwyneth Paltrow’s content-meets-commerce brand Goop finds itself at the center of the internet’s praise or ire. Take earlier this month, for example, when it attracted a bit (or ....

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Kylie Cosmetics Names Beauty Industry Veteran as CEO – Tempemail-Tempemail Zone

Coty also confirmed the completion of its purchase of a 51% stake in Kylie Cosmetics for $600 million. The sale, which values Kylie Cosmetics at nearly $1.2 billion, was announced in November.Most recently, Honnefelder served ....

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Rodan + Fields Wants Its Consultants to Be Influencers, Too – Tempemail-Tempemail Zone

When Rodan + Fields, the skincare multi-level marketing company, was relaunched in 2018 by Katie Rodan and Kathy Fields (who bought the company they founded back from Estee Lauder in 2007), the term ‘influencer’ had ....

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FabFitFun Is Putting Its Influencer Partnerships on TV – Tempemail-Tempemail Zone

For those who follow bloggers, reality television stars or other female social media stars on Instagram, FabFitFun is a household name. The subscription box service, which sends subscribers full-size items often including beauty products, accessories ....

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