4 Tips for Successful Influencer Marketing During Covid-19  – Tempemail-Tempemail Zone

Brands and organizations need to prioritize responsible outreach during these uncertain times, and one of the best ways of doing so is with influencer marketing. Influencer marketing during Covid-19 is not only a fast and ....

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How Much Do You Know About Social Commerce? – Tempemail-Tempemail Zone

Managing a brand’s social accounts and keeping followers engaged is challenging enough, but converting those fans into customers is another matter entirely. Social platforms, from established players like Facebook and YouTube to newer challengers like ....

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No, the Coronavirus Won’t End Influencer Marketing – Tempemail-Tempemail Zone

In mid-March, Arielle Charnas, founder of Something Navy, a blog turned burgeoning clothing and lifestyle empire (that’s raised $10 million in funding), shared with her followers—1.3 million and counting—that she had tested positive for COVID-19. ....

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Why You Should Lean Into Influencer Marketing Right Now – Tempemail-Tempemail Zone

It’s an opportune time to offer free trials in a time of tribulation. Streamers are seeing a spike in media consumption. Astonishingly, Disney+ subscriptions surpassed 50 million global subscribers. Meantime, Quibi continues to push its ....

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Why the WHO Turned to a Virtual Influencer to Fight COVID-19 – Tempemail-Tempemail Zone

The World Health Organization has enlisted a fake human to help with a very real challenge: how to get accurate, vetted information about COVID-19 in front of millennials and Gen Z. Knox Frost, a virtual ....

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Stella Artois Offers Free Wedding for Quarantine Engagement – Tempemail-Tempemail Zone

You could argue that Lauren Speed-Hamilton and Cameron Hamilton are experts at falling in love while physically apart. During filming of the Netflix reality dating series Love Is Blind, the couple got engaged before seeing ....

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Now Isn’t the Best Time for Aspirational Celebrity Marketing – Tempemail-Tempemail Zone

In normal times, celebrity spokespeople help boost sales by imbuing brands with their winning personalities and desired attributes. The strategy, tried. The results, true. These are not normal times. As people across the country are ....

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How Brands Can Effectively Reach Black Consumers – Tempemail-Tempemail Zone

Brands and advertisers are challenged to connect with African American audiences. Yet many brands fail to engage the African American community, whose shopping purchases are at least $1.3 trillion annually. Reaching this audience is key ....

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Greta Thunberg Files Paperwork to Trademark Her Name – Tempemail-Tempemail Zone

In a social media post this week, Swedish climate activist Greta Thunberg announced to followers that she’d applied to trademark her name and the words on the sign that she carries during strikes: Skolstrejk for ....

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Sabra’s Super Bowl Spot is Star-Studded and Diverse – Tempemail-Tempemail Zone

Sabra Dipping Co. aired its first Super Bowl commercial during the second quarter of the game with a spot that managed to squeeze in a breathtaking amount of Internet, music, film and television personalities—19 in ....

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