Major League Soccer Is Confident in Its Esports Tournament – Tempemail-Tempemail Zone

Athletes playing video games appears to be the backup plan of choice for sports companies during the coronavirus shutdown. First, iRacing took over for Formula 1 and Nascar events with impressive success. Soon after, the ....

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How Marketers Can Keep 4 Types of Sports Fans Engaged – Tempemail-Tempemail Zone

Live sports, like most industries, have been drastically affected by the impacts of COVID-19. In the month of March alone, the NCAA canceled March Madness entirely and several professional leagues including the NBA, MLB and ....

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Gamers Are Fighting Misinformation About Coronavirus Crisis – Tempemail-Tempemail Zone

Health experts and journalists are trying to push people toward helpful resources on the COVID-19 pandemic. Even Mark Zuckerberg and Facebook are getting into the act. However, misinformation across social media has echoed through various ....

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With Athletes Sidelined, Marketers Turn to Them for Content – Tempemail-Tempemail Zone

Within days of Utah Jazz center Rudy Gobert testing positive for coronavirus, almost every major sports league in North America has paused or suspended play, which has included the cancellation of the NCAA’s annual March ....

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Could Esports Fill Gaps Left by Sports Cancellations? – Tempemail-Tempemail Zone

This week, it felt like another major sporting event was canceled just about every 15 minutes. After two Utah Jazz players tested positive for the coronavirus that causes COVID-19 on Wednesday night, the entire NBA ....

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Twitch Partners With Comscore to Provide New Audience Metrics – Tempemail-Tempemail Zone

On Thursday, Comscore announced that the measurement company has partnered with Amazon-owned live streaming service Twitch to provide audience data around Twitch content—much of which involves gaming. “Our new partnership with Twitch is more proof ....

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How Verizon Blurred the Lines Between Sports and Esports – Tempemail-Tempemail Zone

As Super Bowl ad spends continue to climb, with an estimated $435 million (nearly $100 million more than last year) spent during this year’s Big Game, brands are looking for other ways to leverage the ....

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Overwatch League’s latest big change is great for viewers

[ad_1] The core playstyle gradually started to shift over the season as teams experimented with counters, often with Sombra's powerful EMP ultimate disabling enemy abilities. Shanghai Dragons and freshman squad Chengdu Hunters also often bucked ....

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‘Dota 2’ champions won more money than top Wimbledon players

[ad_1] Esports consultant Rod Breslau pointed out that an equal split of the $15.6 million prize would give each OG player about $3.1 million. Tiger Woods, for context, 'only' pulled in $2.07 million at the ....

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