Why Campaigns Fail to Capture Attention on Social Media – Active Network Blog-Tempemail Zone

By: Cristi Chentnik, ACTIVE Network Senior Product Manager, Consumer Engagement  Gone are the days of having to wait weeks and months to see how a multi-touch direct mail campaign performs. With digital campaigns, you can ....

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What Does a Social Media Buyer Do? – Active Network Blog-Tempemail Zone

By: Briana Ford, ACTIVE Network Senior Social Media Buyer  The job of a senior social media buyer, a.k.a. someone who leads the buyer team as we create Google, Facebook and Instagram ads for clients, at ....

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Are Your Campaigns Actually Making Money for Your Business? – Active Network Blog-Tempemail Zone

In today’s digital marketing landscape, decisions are no longer guided just by hypothesis and past experience. Influential marketing ideas are now determined by analytics and big data. Digital marketing metrics are measures we use to ....

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What Does an ACTIVE Digital Marketing Consultant Do? – Active Network Blog-Tempemail Zone

By: Daniel Molina, ACTIVE Network Digital Marketing Consultant  As a digital marketing consultant (DMC) at ACTIVE Network, I often get asked, “What does a digital marketing consultant do?” by people inside and out of the ....

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Are You Really Hearing Your Customers? – Active Network Blog-Tempemail Zone

Every day your prospective customers are telling you how they feel, what they want and their opinion about their experience interacting with your organization. So, what are they sharing with you? Maybe something like this. ....

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