Ad Tech Is Trying to Rebuild the Industry from the Ground Up – Tempemail-Tempemail Zone

Faced with an existential threat to the business model of large swaths of its membership, the Internet Advertising Bureau is devising new ad targeting methods independent of cookies. The trade org’s Annual Leadership Meeting kicked ....

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How The New York Times Is Revising Its Digital Playbook – Tempemail-Tempemail Zone

As the digital media landscape has evolved over the past decade, many media companies have had to scramble as CPMs have failed to match up to offline rate cards. Additionally, online audiences have (for the ....

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Tempemail’s Privacy Guide Will Track the Biggest Issue in Tech – Tempemail-Tempemail Zone

A single change is threatening to upending the ad-tech world: the death of third-party cookies. But that tiny piece of code in your browser is far from the only issue driving concerns about online privacy, ....

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LiveRamp Is the Sole Ad-Tech Player Riding the Privacy Wave – Tempemail-Tempemail Zone

The digital media industry juddered when Google said it would join Apple and Firefox in prohibiting third-party cookies on Chrome, its industry-leading browser. The decision stoked uncertainty among investors in publicly listed ad-tech stocks. For ....

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Google’s Onerous Balancing Act Between Privacy and Profit – Tempemail-Tempemail Zone

Google’s parent company Alphabet is in a rare and potentially precarious position: It must answer growing public calls for privacy while placating governments eager to maintain market competition, all while continuing to impress Wall Street ....

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Xandr’s Brian Lesser on Partners, M&A and the Cookie Crisis – Tempemail-Tempemail Zone

Few executives have the instant name recognition of Brian Lesser: CEO of AT&T’s ad-tech unit Xandr, former chief executive of GroupM in North America, and Tempemail’s Executive of the Year in 2018. Having worked in ....

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Advertising Trades Want To Delay CCPA Enforcement – Tempemail-Tempemail Zone

Less than 24 hours after the 14th annual international Data Privacy Day passed, five of the nation’s leading advertising and marketing trade associations urged California Attorney General Xavier Becerra today through a joint letter to ....

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How Publishers Are Handling CCPA So Far – Tempemail-Tempemail Zone

It’s been three weeks since the California Consumer Privacy Act (CCPA) was implemented, and publishers say it’s still too early to tell what effect, if any, it will have on their businesses but they’re closely ....

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Advertisers and Media Firms Have a Plan for a Safer Internet – Tempemail-Tempemail Zone

Some of the world’s top brands have joined forces to eradicate a common enemy: harmful online content.At the World Economic Forum’s annual meeting in Davos, Switzerland, the Global Alliance for Responsible Media announced a new ....

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