Cord Cutting, Streaming and Binge Watching Are the New Normal – Tempemail-Tempemail Zone

While TV news consumption has grown significantly during the coronavirus pandemic, more people are also streaming entertainment as a respite from the news, the economy, finances, politics and health concerns.   That’s according to new ....

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#BiasCorrect Campaign Results Show There’s Still Work to Be Done – Tempemail-Tempemail Zone

Catalyst’s #BiasCorrect campaign grew in its second year in terms of participation (a 52% increase) and scope of inclusion. The project features photos of women accompanied by stereotypical words alongside alternate adjectives. Donated media that ....

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an Inside Look at Lifewtr’s Recycling Process – Tempemail-Tempemail Zone

In the age of sustainability messaging, more companies are cognizant about reducing their carbon footprint. By the end of this year, PepsiCo says its premium water brand Lifewtr will no longer use virgin plastic in ....

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What’s a Purple Squirrel, and How Do You Become One? – Tempemail-Tempemail Zone

Hiring recruiters look for them. Executives bring them along when they move to different jobs. Purple squirrels are magical marketers who can do it all. Although the exact origin of the term is unknown, they’re ....

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A Day in the Life of a Modern Marketer – Tempemail-Tempemail Zone

No two days are the same in the modern world of marketing. There’s no typical 9-to-5 for these busy professionals. The Creative Group surveyed 400 full-time advertising and marketing managers and found the average workweek ....

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It’s Not Just About Material Gifts on Valentine’s Day Anymore – Tempemail-Tempemail Zone

Valentine’s Day shopping isn’t just about material goods anymore. More people are buying experiences to enjoy together with their loved ones. That’s according to mobile commerce optimization platform Button, which also found that many consumers ....

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Hey Big Game Spender—That’s AB InBev With $56 Million – Tempemail-Tempemail Zone

Regardless of which metric you choose, the Super Bowl is the biggest advertising event of the year with some correspondingly impressive buys by the biggest spenders. This year, they include Anheuser-Busch InBev, Procter & Gamble, ....

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The Biggest Buzzwords Leading Up to the Super Bowl – Tempemail-Tempemail Zone

Fans have been talking football for a hundred seasons.Todd Grossman, CEO of Americas, Talkwalker, says there’s one place where fandom has become ferociously clear: social media. Overall total engagement around the NFL from Aug. 1-Dec. ....

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Mobile Medicine Offers In-Platform Opportunity – Tempemail-Tempemail Zone

From accessing medical records to speaking to physicians, Americans are turning to mobile medicine as a supplement to healthcare coverage. Users are taking advantage of innovative mobile medicine services for convenience, control and cost—and of ....

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