P&G Believes We Will Never Clean the Same Again – Tempemail-Tempemail Zone

The coronavirus outbreak won’t be around for the long term, but executives at Procter & Gamble think new attitudes about keeping households and the items within them clean will. Today, the Cincinnati-based CPG manufacturer reported ....

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Millennials, Gen Z Want Distraction—and Action—From Brands – Tempemail-Tempemail Zone

While several studies have been conducted in recent weeks in hopes of understanding what consumers need during an unprecedented global health crisis, many of them seem to just reflect the obvious rather than building a ....

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How Brands Should Weather the COVID-19 Storm – Tempemail-Tempemail Zone

It appears that while the pandemic may be temporary, consumer attitudes and behaviors won’t be. A recent study from Morning Consult shows that buying behavior, consumption preferences and public opinion about brands have been shifting ....

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Analysts See Unusual Trends in Social Media Ad Creative – Tempemail-Tempemail Zone

Social media users cycled through various stages of acceptance as quarantine realities started to set in last month, or at least that seems to be one takeaway from a new VidMob report that tracks the ....

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Ranks of Distressed Retailers Grow With Worsening Economy – Tempemail-Tempemail Zone

As the coronavirus pandemic continues to exact a toll on merchants large and small—from tech-savvy startups to legacy brick-and-mortars—analysts are gaining more insights into the state of retail and the companies most acutely affected. The ....

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McDonald’s Reports 13.4% Drop in March Same Store Sales – Tempemail-Tempemail Zone

Today, McDonald’s reported that U.S. comparable sales in March declined 13.4%, demonstrating the resiliency of fast food chains during the coronavirus pandemic. Quick service restaurants, whose businesses rely heavily on take-out, delivery and drive-thru, are ....

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Neustar and iSpot.tv Partner, Just as Identity Gets Tougher – Tempemail-Tempemail Zone

Just as targeting is getting tougher for marketers, two companies are partnering to bridge television and digital attribution. Neustar, which offers an identity product, and iSpot.tv, a TV measurement and attribution vendor, are integrating to give ....

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Brand Sustainability Should Be the Focus in News Ads: 4A’s – Tempemail-Tempemail Zone

Advertisers may be missing out by avoiding news coverage, an issue the 4As is attempting to address. Today, the 4A’s Advertisers Protection Bureau published a position paper, titled Cross-Industry Collaboration to Redefine Brand Suitability in ....

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COVID-19 Brings Younger Demos Back to TV – Tempemail-Tempemail Zone

As Americans begin yet another week of sheltering in place due to COVID-19, their TV viewing has continued to increase across all demographics and dayparts, but particularly among younger audiences and daytime television, according to ....

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With Rent Due, Leases Don’t Give Chains an Easy Out – Tempemail-Tempemail Zone

For retailers and restaurants opting to not pay rent to their landlords, contractual language in their lease agreements is not likely to provide much relief, according to industry sources who asked for anonymity due to ....

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