Gen Z and Millennials Have Emotional Ties With These Brands – Tempemail-Tempemail Zone

Hold onto your controllers (and maybe hug them, too): It appears that gaming has captured the hearts of Gen Z and millennials. According to a Brand Intimacy 2020 Report from agency MBLM that examines brands ....

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What to Expect From Omnicom and IPG’s Annual Earnings Reports – Tempemail-Tempemail Zone

As we settle into February, holding companies are steadily rolling out their 2019 annual reports. Last week saw a mixed report from Publicis Groupe in the wake of a tumultuous year, including a decline in ....

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It’s Not Just About Material Gifts on Valentine’s Day Anymore – Tempemail-Tempemail Zone

Valentine’s Day shopping isn’t just about material goods anymore. More people are buying experiences to enjoy together with their loved ones. That’s according to mobile commerce optimization platform Button, which also found that many consumers ....

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Macy’s Store Closures Are Necessary but It’s Not a Quick Fix – Tempemail-Tempemail Zone

The major cuts Macy’s announced this week—closing 125 stores over the next three years, as well as cutting 2,000 jobs as part of a larger plan to save hundreds of millions of dollars—may be a ....

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Publicis Groupe’s Mixed 2019 Results Show the Cost of Change – Tempemail-Tempemail Zone

Publicis Groupe released its annual report for 2019 today, with results mostly in line with expectations after Publicis cut its revenue forecast for the second time in October, sending its stock plummeting. CEO Arthur Sadoun ....

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Hey Big Game Spender—That’s AB InBev With $56 Million – Tempemail-Tempemail Zone

Regardless of which metric you choose, the Super Bowl is the biggest advertising event of the year with some correspondingly impressive buys by the biggest spenders. This year, they include Anheuser-Busch InBev, Procter & Gamble, ....

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Dentsu’s Carat Agency Names First Chief Analytics Officer – Tempemail-Tempemail Zone

Dentsu Aegis Network’s media agency, Carat, has named Peter Vandre as its first chief analytics officer. In the newly created role, Vandre will be tasked with aligning the Carat and Merkle brands to create more ....

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Premium Denim Pioneer NYDJ Is Exploring a Sale – Tempemail-Tempemail Zone

Premium denim brand NYDJ was recently exploring a sale of the company, according to two sources familiar with the situation. The likely buyer is Gerard Guez, CEO of Sunrise Brands, which owns names such as ....

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The Biggest Buzzwords Leading Up to the Super Bowl – Tempemail-Tempemail Zone

Fans have been talking football for a hundred seasons.Todd Grossman, CEO of Americas, Talkwalker, says there’s one place where fandom has become ferociously clear: social media. Overall total engagement around the NFL from Aug. 1-Dec. ....

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