Natural Deodorant Each & Every Offers Eco-Friendly Trade-In – Tempemail-Tempemail Zone

Brands in various industries have experimented with trade-in programs, in which they give consumers free products in exchange for a competitor’s, as a marketing strategy to boost sales. Each & Every, a natural deodorant brand, ....

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Kraft Heinz Is Reducing Its Agency Relationships by Half – Tempemail-Tempemail Zone

In hopes of turning business around, this year Kraft Heinz plans to cut the number of agencies it works with in half, while boosting its consumer-facing marketing efforts by 30%, CEO Miguel Patricio told analysts ....

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Unilever to Halt Kid-Targeted Food and Beverage Ads – Tempemail-Tempemail Zone

Unilever, which owns Popsicle and Good Humor announced yesterday that it would stop advertising food and beverages to kids under 12 in traditional media, and marketing to under 13 in social media. The decision is ....

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Andrea Weiss Leads the Surge in Female Board Directors – Tempemail-Tempemail Zone

In a soaring atrium in one of those slick skyscrapers sheathed in glass on New York’s Park Avenue, prolific adviser and board member Andrea Weiss finds some spare time to sit down for an interview. ....

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Edgewell Personal Care Backs Out of Harry’s Acquisition – Tempemail-Tempemail Zone

Edgewell Personal Care, which owns the Schick brand of shaving products, had been set to acquire Harry’s for $1.37 billion, but the company is backing out of the offer after the FTC sued to block ....

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Del Monte’s Quest to Change American Minds on Canned Produce – Tempemail-Tempemail Zone

Del Monte Foods, maker of canned fruits and vegetables, got both good and bad news in a report commissioned by the company. On one hand, 86% of U.S. adults think eating fruits and vegetables is ....

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P&G’s Push for Diverse Voices Doubles as Brand Building – Tempemail-Tempemail Zone

In his quest to change advertising as we know it, Procter & Gamble’s chief brand officer Marc Pritchard has once again turned his attention to documentaries made by young, diverse female filmmakers. “People want to see ....

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Chobani Promotes Its New Oat Milk by Paying Tribute to Dairy – Tempemail-Tempemail Zone

At a time when disrespect for what’s come before often gets treated as a virtue, Chobani is holding up the past as something worthy of admiration. In Chobani’s first ad campaign for its new oat-based ....

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’90s Kids, Get Excited—Dunkaroos Are Coming Back – Tempemail-Tempemail Zone

Which General Mills snack represents the taste, color and fun of being a kid during the ’90s? It is the nostalgic graham-cookie-and-icing snack, Dunkaroos, which made its way into the hearts of millennials in 1988 ....

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