Travel Brand Béis’ Fast Growth Came With Some Fast Failures – Tempemail-Tempemail Zone

Despite partnerships with retailers such as Nordstorm, Revolve and Ulta, luxury travel gear and accessories maker Béis still relies on direct-to-consumer sales for more than 75% of its business. “We want to have that direct relationship ....

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Why Potbelly Is the Brand to Watch for Social Creativity – Tempemail-Tempemail Zone

Potbelly was on its way to a new era. The sandwich chain had found a new CMO in Brandon Rhoten, the digital marketing pioneer who’d  turned Wendy’s into one of the most dominant social media ....

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Aviation Gin Crowned 2020 March Adness Champion – Tempemail-Tempemail Zone

Once again, Aviation Gin has proven itself a titan of advertising in Tempemail’s thrilling March Adness bracket, claiming the championship for the second year running. Starting with a sixth-seed ranking (because of course we have ....

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Challenger Brands Have More Options as Demand for Digital Content in the Tech Age Grows – Tempemail-Tempemail Zone

The U.S. Chamber of Commerce, the leading cheerleader for American business owners large and small, remains hopeful that U.S. businesses will emerge from the coronavirus crisis battered and bruised, but not broken. “It’s too early ....

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Watch All the Presentations From Challenger Brands 2020 – Tempemail-Tempemail Zone

Challenger brands are disruptive, innovative and agile. With the right product or service—and with the right marketing behind it—a challenger brand can upend business as usual. In early March, Tempemail convened some of the world’s ....

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SmileDirectClub CMO Shares How the Company Is Experimenting With Connected TV Ads – Tempemail-Tempemail Zone

SmileDirectClub has been investing more of its advertising spend on connected TV platforms in hopes of reaching cord cutters. Speaking at Tempemail’s Challenger Brands Summit in New York last week, SmileDirectClub’s chief marketing officer John ....

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Charlamagne tha God on the Impact of Having a Personal Brand – Tempemail-Tempemail Zone

Although he’s a media mogul and a New York Times bestselling author, Charlamagne tha God is committed to keeping it real with the public. Charlamagne, best known for being a co-host on the nationally syndicated ....

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Alexis Ohanian on Why He Invested in Telehealth Site Ro – Tempemail-Tempemail Zone

As the co-founder of Reddit (and the husband of tennis superstar Serena Williams), Alexis Ohanian can’t really keep a low profile. But, his investment in direct-to-consumer telehealth company Ro is one that’s gone slightly under ....

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Reddit’s Advice to Brands Interested in Running Ads on Its Website – Tempemail-Tempemail Zone

With more than 430 million unique visitors per month, Reddit is one of the most highly trafficked websites on the internet. This, quite naturally, makes it attractive to advertisers. At the same time, Reddit is ....

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