Now Is the Time to Connect With Consumers on a More Human Level – Tempemail-Tempemail Zone

Amid the massive uncertainty that surrounds most every part of our lives we can be certain of two things at least: We have more questions than answers, and anyone who suggests otherwise is a shill. ....

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Lessons Learned After Founding an Agency During the Recession – Tempemail-Tempemail Zone

Crises make transitions irrelevant. In regular times, we can test how smoothly to move from the past to the future. But emergencies drag us into the moment. Amid the chaos, the only time that matters ....

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20+ DTC Companies Create Brands x Better for COVID-19 Relief – Tempemail-Tempemail Zone

In a time when businesses across industries are facing unprecedented challenges, 27 direct-to-consumer brands have come together to do some good. Spearheaded by Rhone, a men’s lifestyle and fitness brand, the companies have launched a ....

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With Home Projects on Hold, Lowe’s Encourages DIY Thank-Yous – Tempemail-Tempemail Zone

Spring is generally an important time for the home improvement business, prompting a wave of do-it-yourselfers to head to the hardware store. But with the coronavirus pandemic keeping people inside, the tone of springtime has ....

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Seth Godin Wants Marketers to Make Promises—and Keep Them – Tempemail-Tempemail Zone

Seth Godin is a bestselling author and entrepreneur. He also runs an online course that helps marketers learn by doing, which has resonated with many industry professionals over the years. Godin joined us on a ....

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3 Elements of Your Brand That Can Shine Through in These Harrowing Times – Tempemail-Tempemail Zone

Do tough times reveal the true character of a brand? Facing the coronavirus (COVID-19) pandemic and subsequent disruption in nearly all industry sectors, how might a brand’s choices reveal its nature or true personality, strengthen ....

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Big Legacy Brands Need to Meet Consumer and Investor Demand – Tempemail-Tempemail Zone

Over the past 40 years, two factors—technology and Wall Street—have totally rewritten how brands are built. Both drove us to short-term, transactional marketing. Technology’s impact is obvious: an upended media landscape, one-to-one customer relationships at ....

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3 Brands Really Paving the Way for Women – Tempemail-Tempemail Zone

History is filled with successful female leaders and pioneers—Cleopatra, Elizabeth I, Catherine the Great, Joan of Arc, Maya Angelou, Ada Lovelace, Amelia Earhart. Today, some of the most successful, well-known brands are led by strong ....

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McDonald’s Online Shop Is Dropping Quarter Pounder-Inspired Merch – Tempemail-Tempemail Zone

McDonald’s is dropping an all-new line of fan club swag this week in an ode to one of its iconic hamburgers: The Quarter Pounder. The burger-inspired merchandise will allow customers to live, breathe and share ....

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