Fiat Chrysler Finds a Way to Say ‘Stay Home’ for Every Brand – Tempemail-Tempemail Zone

Italian automaker Fiat, which was founded in Turin in 1899, and U.S. automaker Chrysler, which was established in 1925 in Detroit, first joined forces in 2009 after the latter received a government bailout to stay ....

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Toyota’s Next Phase of Advertising Aims to Reassure Owners – Tempemail-Tempemail Zone

The latest figures for just about any industry are grim as the next phases of the COVID-19 pandemic become more apparent. No sector is emerging unscathed, and the automotive category is acutely exposed as people ....

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Toyota and Hyundai Pivot Messaging to Helping People in New Ads – Tempemail-Tempemail Zone

As the coronavirus crisis continues to unfold across the United States, automakers Toyota and Hyundai have rolled out new messaging, with the latter reintroducing a version of its buyer protection program popularized during the economic ....

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Paul Giamatti Tries to Rein in Kieran Culkin for Volkswagen – Tempemail-Tempemail Zone

In the 2011 HBO drama Too Big to Fail, Paul Giamatti played Ben Bernanke, chair of the Federal Reserve. While the world economy was crumbling, Bernanke was portrayed as a steady, reasonable presence in the ....

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Jeep’s Super Bowl Crowd Pleaser Nearly Didn’t Air – Tempemail-Tempemail Zone

But the last-minute production could easily have never aired as Fox sold out of ad inventory in November and the brand began shooting ten days before the game without a media buy. All the steps had ....

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Among Auto Brands, Genesis Won the Super Bowl Ad Game – Tempemail-Tempemail Zone

But, according to the online car dealership Car Gurus, Chrissy Teigen and John Legend helped Hyundai’s luxury vehicle brand Genesis earn the most online lift. During the Super Bowl, Genesis received a lift of 3.8%, ....

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Cobie Smulders Makes Saving the World Look Easy in Toyota Ad – Tempemail-Tempemail Zone

Toyota has made a habit of telling strong stories in its Super Bowl advertising, with a dash of heroism and inspiration for good measure. Two years ago, the automaker and its longstanding agency Saatchi & ....

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Raiders’ Josh Jacobs Reassures His Younger Self in Kia Ad – Tempemail-Tempemail Zone

For the second year running, Kia has decided to shelve the tactics that car brands so often employ in their Super Bowl ads—celebrity endorsers, stunt drivers, adolescent-grade humor—in favor of a sober and provocative message. ....

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