Why Campaigns Fail to Capture Attention on Social Media – Active Network Blog-Tempemail Zone

By: Cristi Chentnik, ACTIVE Network Senior Product Manager, Consumer Engagement  Gone are the days of having to wait weeks and months to see how a multi-touch direct mail campaign performs. With digital campaigns, you can ....

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What Does a Social Media Buyer Do? – Active Network Blog-Tempemail Zone

By: Briana Ford, ACTIVE Network Senior Social Media Buyer  The job of a senior social media buyer, a.k.a. someone who leads the buyer team as we create Google, Facebook and Instagram ads for clients, at ....

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ACTIVE Network Hosts Panel Honoring Women in Sports – Active Network Blog-Tempemail Zone

This year marked the 34th annual National Girls & Women in Sports Day, a celebration to inspire girls and women to play, be active and realize their full power. The confidence, strength and character gained ....

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Are Your Campaigns Actually Making Money for Your Business? – Active Network Blog-Tempemail Zone

In today’s digital marketing landscape, decisions are no longer guided just by hypothesis and past experience. Influential marketing ideas are now determined by analytics and big data. Digital marketing metrics are measures we use to ....

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What Does an ACTIVE Digital Marketing Consultant Do? – Active Network Blog-Tempemail Zone

By: Daniel Molina, ACTIVE Network Digital Marketing Consultant  As a digital marketing consultant (DMC) at ACTIVE Network, I often get asked, “What does a digital marketing consultant do?” by people inside and out of the ....

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Feasting Our Eyes on the Dallas YMCA Turkey Trot – Active Network Blog-Tempemail Zone

The idea that Thanksgiving is about more than food and football has become a trend. In fact, more than 901,000 people nationwide participate in a local turkey trot on Thanksgiving Day. The Dallas YMCA Turkey ....

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Are You Really Hearing Your Customers? – Active Network Blog-Tempemail Zone

Every day your prospective customers are telling you how they feel, what they want and their opinion about their experience interacting with your organization. So, what are they sharing with you? Maybe something like this. ....

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Why YMCAs Should Host an Indoor Triathlon – Active Network Blog-Tempemail Zone

Triathlon is traditionally thought of as an outdoor activity. You swim in a lake or ocean, ride your bike on the roads and set off for a run on a similar course. But even those ....

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Athlete-Approved Email Marketing Tips – Active Network Blog-Tempemail Zone

You’ve searched the web, you’ve read all the articles, you’ve even gotten advice from other organizations. But who knows what athletes want to see in email correspondence more than the athletes themselves? We talked to ....

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Creating Partnerships Between Existing Sponsors – Active Network Blog-Tempemail Zone

Article contributed by Mass Participation World.  Attracting new sponsors and partners is often an expensive and time-consuming exercise and can be demoralizing when a deal doesn’t cross the finish line after months of discussions. Event ....

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