How to Protect Your Amazon Listings From Copycats – Tempemail-Tempemail Zone

There are two ways to sell products—your own or someone else’s—on Amazon: directly, under your company’s name, or by selling to Amazon, which sells for you. There’s also a hybrid option in which a brand ....

Continue reading

How Brands Are Battling Knockoffs on Amazon – Tempemail-Tempemail Zone

If you’re a skincare brand, you’ve probably put a lot of thought into how your products smell and feel. So reading reviews on Amazon.com that say one of your creams reminded the consumer of “month-old ....

Continue reading

Amazon Dating Offers to Help You Find Love in Your Prime – Tempemail-Tempemail Zone

Today’s singles have plenty of digital options when it comes to finding each other. But in an era of same-day delivery, who has the time for the back and forth of scheduling a first date? ....

Continue reading

How Droga5 London Pulled Off Amazon’s #BeforeAlexa Ad – Tempemail-Tempemail Zone

This year, Amazon once again used its Super Bowl airtime to plug Alexa. While U.K. agency Lucky Generals has taken the creative reins on Alexa’s game day commercial over the past few years, Amazon chose ....

Continue reading

5 Brands That Saw a Boost on Amazon Following Super Bowl – Tempemail-Tempemail Zone

In a study of how TV advertising impacts short-term purchasing behavior on Amazon, ecommerce analytics company Profitero found Super Bowl ads prompted viewers to buy both during and after the game. Profitero said it looked ....

Continue reading

Life Without Alexa Seems Archaic in Amazon’s Super Bowl 54 Spot – Tempemail-Tempemail Zone

Amazon released its Super Bowl 54 spot on Wednesday, which takes a playful look at what life was like #BeforeAlexa—which, for the record, came out in 2014. The 90-second spot picks up where last week’s ....

Continue reading

Al Pacino Busts Some Nazis in Amazon Studios’ Super Bowl Ad – Tempemail-Tempemail Zone

Amazon Studios is returning to the Super Bowl with a 60-second preview of its upcoming original series Hunters, which will premiere Feb. 21 on Prime Video. The eponymous Hunters are an anti-Nazi group operating in ....

Continue reading

Amazon Ponders a Time #BeforeAlexa in Super Bowl Teaser Ads – Tempemail-Tempemail Zone

If these teasers are anything to go by, Amazon is relying on a familiar playbook for its return to the Super Bowl: uniting celebrities with its digital assistant, Alexa.In the videos released Friday, comedian Ellen ....

Continue reading

Amazon is Reportedly Developing a Hand-Scanning Payment Option – Tempemail-Tempemail Zone

Amazon is reportedly developing checkout terminals that will allow shoppers to pay by scanning the palms of their hands.That’s according to the Wall Street Journal, which cited people familiar with the matter.Amazon did not respond ....

Continue reading

This Is the Moment for Retailers to Embrace Voice Commerce – Tempemail-Tempemail Zone

While the history of voice recognition technology dates back to IBM in 1961, the modern era of voice didn’t start for another 50 years when IBM Watson won Jeopardy! and Apple debuted Siri. But even ....

Continue reading