What Are the Prospects of the IAB’s ‘Great Collab’? – Tempemail-Tempemail Zone

Last week, the IAB played host to the industry’s largest gathering since Google time-called on third-party cookies in its market-leading Chrome web browser. In conference rooms at the luxurious JW Marriott hotel in sunny Palm ....

Continue reading

GumGum Closes $22 Million Funding Round – Tempemail-Tempemail Zone

GumGum, an ad-tech company specializing in contextual advertising and hoping to capitalize on the decline of the cookie in online media, today announced a $22 million Series D funding round. Investor Morgan Stanley participated along ....

Continue reading

The IAB Tech Lab Has a Campaign Strategy to Educate the Public About Ad Tech – Tempemail-Tempemail Zone

The ad-tech sector of the media industry has, whether fair or not, a reputation for creepiness. And in light of seismic changes that affect their businesses (like Google eliminating third-party ad targeting and federal and ....

Continue reading

Ad Tech Is Trying to Rebuild the Industry from the Ground Up – Tempemail-Tempemail Zone

Faced with an existential threat to the business model of large swaths of its membership, the Internet Advertising Bureau is devising new ad targeting methods independent of cookies. The trade org’s Annual Leadership Meeting kicked ....

Continue reading

How Ad Tech Is Preparing for Post-Third Party Cookies – Tempemail-Tempemail Zone

Google’s decision to become the latest browser to kill the cookie has industry trade groups scrambling to pick up the pieces. The IAB Tech Lab, the research and development arm of the IAB, wants to ....

Continue reading

How The New York Times Is Revising Its Digital Playbook – Tempemail-Tempemail Zone

As the digital media landscape has evolved over the past decade, many media companies have had to scramble as CPMs have failed to match up to offline rate cards. Additionally, online audiences have (for the ....

Continue reading

Tempemail’s Privacy Guide Will Track the Biggest Issue in Tech – Tempemail-Tempemail Zone

A single change is threatening to upending the ad-tech world: the death of third-party cookies. But that tiny piece of code in your browser is far from the only issue driving concerns about online privacy, ....

Continue reading

LiveRamp Is the Sole Ad-Tech Player Riding the Privacy Wave – Tempemail-Tempemail Zone

The digital media industry juddered when Google said it would join Apple and Firefox in prohibiting third-party cookies on Chrome, its industry-leading browser. The decision stoked uncertainty among investors in publicly listed ad-tech stocks. For ....

Continue reading

Ad-Tech Firm Beeswax Appoints CRO and CMO – Tempemail-Tempemail Zone

Beeswax, a buy-side ad-tech company, today announced two C-suite appointments with the arrival of Paul Knegten as chief marketing officer and Bill Schild as chief revenue officer. Knegten, formerly of MediaMath and Yahoo, and Schild, ....

Continue reading

Google’s Onerous Balancing Act Between Privacy and Profit – Tempemail-Tempemail Zone

Google’s parent company Alphabet is in a rare and potentially precarious position: It must answer growing public calls for privacy while placating governments eager to maintain market competition, all while continuing to impress Wall Street ....

Continue reading