The Business Case for Apple and Google’s Social Altruism – Tempemail-Tempemail Zone

Last week, Apple and Google set aside their decade-long rivalry to unveil a contact-tracing initiative using Bluetooth technology on both of their devices to help combat the spread of COVID-19. In May, the tech giants ....

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Can Ad Tech Provide an Alternative to Traditional Upfronts? – Tempemail-Tempemail Zone

The coronavirus crisis has been a nightmare for the 2020 upfronts season, arguably the lynchpin event for the U.S. advertising industry where yearlong deals are thrashed out over the course of weeks. Media buyers are ....

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TikTok and The Trade Desk Are Eyeing Global Expansion – Tempemail-Tempemail Zone

TikTok and The Trade Desk signed a deal earlier this year, making it possible for media buyers to bid for ad space on the social network using the demand-side platform across the Asia-Pacific region. The ....

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Beeswax Buys MediaGamma to Shore Up Programmatic Offering – Tempemail-Tempemail Zone

Beeswax has snatched up ad-tech startup MediaGamma, continuing a round of industry consolidation that comes amid a period of contraction in the ad-tech world. Financial details of the transaction were not publicly disclosed. Beeswax made ....

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What Students Want to Know Most About Ad Tech, Answered – Tempemail-Tempemail Zone

The ad-tech industry was having a turbulent year even before the coronavirus pandemic upended digital advertising. So what does the industry look like now, and how can people just entering it find their footing? We ....

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3 Major Players Want to Change How TV Ads Are Transacted – Tempemail-Tempemail Zone

NBCUniversal, The Trade Desk and FreeWheel are partnering to bring a digital-like ad-buying approach to over-the-top (OTT) television. FreeWheel introduced its unified decision capability, which allows direct-sold and programmatic inventory to compete against each other ....

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It Might Be Time to Return to a Contextual Buying Model – Tempemail-Tempemail Zone

Here’s a radical idea: Instead of audience-based buying, we should return to context. Actually, that was a radical idea up until recently. At the IAB Annual Leadership Meeting, context had an important moment where publishers ....

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The Programmatic Pipes Have Reached Set-Top Boxes for VOD – Tempemail-Tempemail Zone

Beachfront Media, a video ad platform, has been working on connecting the programmatic pipes to set-top boxes’ video on demand (VOD) inventory. Now, the company has entered the market with Amobee as its first demand-side ....

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Coronavirus Has Torn Open the Pandora’s Box of Ad Tech – Tempemail-Tempemail Zone

The economic impact of the coronavirus crisis on the advertising industry has laid bare the ugly truth of ad tech: that many in the ad-tech ecosystem were media resellers, despite positioning themselves as tech companies. ....

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