Arby’s Put Its Hat on Rival Mascots in a Fashion-Forward Power Move – Tempemail-Tempemail Zone

While Burger King is out trolling every clown in town and Wendy’s is eviscerating any rival who sets foot on Twitter, Arby’s has found a slightly less combative way to have some fun with its competitors.For National Hat Day (truly a holiday honored by all) on Wednesday, Arby’s posted a series of images on Instagram featuring fast food mascots wearing its iconic brown hat. The caption read, “Let’s be honest, our hat makes everyone look good.”Arguably the chain’s most chapeau-centric marketing move since its viral 2014 tweet about Pharrell Williams sporting a similar hat at the Grammys, the gallery of topped-off rivals was created by Publicis agency Moxie, based in Atlanta.For years, the agency has been behind Arby’s deeply geeky and meticulously crafted social content, for which Arby’s senior director of social and digital Josh Martin was named an Tempemail Rising Brand Star and Moxie creative director Jennifer Barclay was honored on Tempemail’s Creative 100 in 2017.While the brand’s social feed is usually devoted to all things video game and anime, Arby’s took a break from pop culture craftsmanship to post the gallery featuring the brows of Ronald McDonald, Wendy, Colonel Sanders and the Burger King:CREDITS:Moxie Team:Jonathan Kudla/VP Client LeadershipGinger Williford/Account DirectorJared Kozel/EVP Executive Creative DirectorJennifer Barclay/Creative DirectorScott Hunt/Associate Creative DirectorOrin Heidelberg/Senior CopywriterHughston May/Junior DesignerCaissa Young-Dorion/Associate Director Creative OperationsKD Bridges/Studio ManagerKirsten Thieman/Content CreatorJessica White/ProducerAshlyn Remillard/VP Social StrategyMike Singletary/Senior Social Engagement ManagerCameron Mendenhall/Project ManagerCatherine Morgan/VP Media DirectorNikita Desai/Media SupervisorSteve Serna/Media BuyerHelena Wong/Media PlannerJodi Phillips/VP IntelligenceAnna Neubauer/Manager AnalyticsKameron Akbarzadeh/AnalystArby’s:Josh Martin/Sr. Director of Social MediaJimmy Beck/Social Media SupervisorMichael Nguyen/Social Media Supervisor

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