US Consumers Are Keeping a Close Eye on How Brands Handle the Coronavirus Crisis – Tempemail-Tempemail Zone

People expect the global socioeconomic and political challenges posed by the coronavirus crisis, as well as the existential threats of widespread illness and unprecedented isolation, to be tackled by brands, not just the government. A ....

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Here’s How Brands Are Celebrating Trans Day of Visibility – Tempemail-Tempemail Zone

Lately, it seems like there’s nothing but bad news and stressful coronavirus updates. That makes a holiday celebrating pride, survival and visibility extra welcome—and Trans Day of Visibility (TDOV) is the perfect way to end ....

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Olympic Athletes Wash Their Hands and Social Distance in PSAs from Visa – Tempemail-Tempemail Zone

As of last week, Visa—a sponsor of the Olympic Games for over 30 years—had 80% of its Olympics-centric creative completed, and with just four months until the opening ceremony in Tokyo was planning to begin ....

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The Wall Street Journal Offers Ad Recall Guarantee to Print Advertisers – Tempemail-Tempemail Zone

As brands shift ad spends due to the coronavirus, The Wall Street Journal and Barron’s Group are giving potential clients an additional incentive to advertise in their print pages. The two News Corp.-owned publications will ....

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Artists Share Their Quarantine/Work From Home Playlists on Pandora – Tempemail-Tempemail Zone

The playlists also include commentary about their track choices and connection to the music, as well as what’s inspiring them and keeping them busy. Listen In With is available on all tiers of the audio-streaming ....

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Vintage Travel Posters Are Reimagined for Social Distancing – Tempemail-Tempemail Zone

After spending more than three weeks locked away in her two-room apartment in Palo Alto, Calif., Jennifer Baer felt the same pangs of helplessness and heaviness shared by the more than three-quarters of the country ....

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WPP Implements Hiring Freeze, Cuts Awards and Postpones Salary Bumps Due to COVID-19 – Tempemail-Tempemail Zone

WPP has implemented a number of cost-cutting measures in light of the spread of COVID-19. The holding company said it is freezing new hires, reviewing freelance spend and stopping “discretionary” costs, which include travel, hotels ....

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